Solving Your Problem
Happenstance is about giving you the confidence to make the right decisions, by providing clear guidance based on accurate and relevant evidence.
Reconnaissance
Brand Health
Brand tracking, understanding the market landscape and brand reputation.
Performance
Creative Evaluation
Creative pre-testing, message testing and all types of campaign evaluation.
Assurance
Concept Testing
Product or service development, market opportunity, pricing analysis.
Relevance
Thought Leadership
White papers, sector knowledge, generating PR content, claims research.
Experience
Consumer Insight
Drivers of choice, customer experience, omnichannel journey mapping.
Audience
Segmentation
Deeper understanding of consumer or customer attitudes and behaviours.
Before designing a solution, we’ll work closely with you to understand the problem and how the insight will identify the right path.
The evidence informing our advice can be sourced through primary or secondary research, online or offline, using qualitative or quantitative methodologies – whichever solution best suits your needs.
We will then work with you to translate the findings into clear and simple guidance that helps drive your business forwards.